Power Your Potential

Focused on Continuous Improvement

Academy is continually developing new tools, processes, and technology so you have every system you need to originate and close more loans.



Productivity - Welcome to AMY

Productivity - Welcome to AMY

Productivity video thumbnail

Academy's 5 Ps: Productivity

State-of-the-art technology

When it comes to our technology platform, our tools are designed to speed-up the origination process, enhance the ease of doing business, and keep costs down.


Academy’s My Mortgage platform is a web-based and mobile 1003 that enables you to originate from anywhere! From your smart phone, you can generate pre-approval letters, request documentation, upload mobile-signed disclosures, etc. Your customers can look for homes on the go with a MLS feed search option, securely submit loan documentation, and check their loan status at any time—all of which results in an improved homebuying experience.


Utilizing the latest in AI bot technology, AMY (Academy Mortgage for You) performs several functions to reduce the application to clear-to-close timeframe, including: pre-approves a homebuyer for a home loan in just 10 minutes; automates the distribution of required loan disclosures; and creates greater efficiencies in processing a loan.


To further streamline the mortgage process, Academy offers LoanBeam for automated income extraction and calculation.


Academy has received Ellie Mae Hall of Fame distinctions for our integration and usage of Encompass to streamline the origination process. Encompass is commonly used in the industry, which makes for an easy transition to our loan origination system (LOS).



Efficient business management tools


Find the top real estate agents in your market and key info about them


Monitor the credit and consumer behavior of prospective customers and past clients and receive alerts when consumers are indicating mortgage shopping behavior


Grow your business with proprietary data to understand and penetrate new home lending in your area


Connect to data in seconds—no more IHM or Excel spreadsheets; simply tap, touch, react


Manage all expense reports, benefits selections, office equipment orders, and time-tracking—all in once place


Share best practices, ask questions, and collaborate with colleagues


Boost your builder business

Academy works with NoviHome, an app-based sales and marketing solution to simplify and enhance the homebuilding experience for your builder partners and homebuyers. Through its various apps, NoviHome provides builders with the ability to cross-sell and up-sell their services and engage with buyers from contact to contract. In turn, NoviHome presents you with a tremendous opportunity to open doors and establish partnerships with new builders.


Take your clients from Academy-A to Keys with industry-leading marketing tools

Unique in the industry, Academy provides centralized marketing services to allow you to focus on what you do best—originating loans. We have an in-house Marketing Team at our Home Office that creates and executes engaging campaigns on your behalf. Communication and training on these initiatives is led by regional Field Marketing Managers, who take charge of your specific local marketing needs to further remove this burden from your shoulders.

Academy’s marketing initiatives are organized around four objectives: be known, be seen, be heard, be remembered.

Be known: Branding

Personalized Branch and Loan Officer websites. All Loan Officers at Academy have a mobile-friendly website customized with their bio, testimonials, contact information, links to social media profiles, and links to a library of useful articles and videos about the loan process. Our Loan Officer websites also include a direct link to our online application.

Boost SEO. We provide behind-the-scenes local SEO services through 200+ directories to ensure that our teams’ websites are linking and appearing on key search engines when it comes to mortgages, loans, and all relevant keyword terms. We also effectively use AdWords and other tools to build awareness of Academy through retargeting campaigns.

Increased social media presence. Our Marketing Team continually generates new content and contests and offers training and tips to easily promote your business using Facebook, LinkedIn, Twitter, and Instagram.

Reputation management. Through targeted campaigns and surveys to gather online reviews, we help you firmly establish yourself as one of the top originators listed on Zillow and Google in your area.

Be seen: Lead generation

Chat bot. The chat bot on Academy’s corporate website uses AI technology to answer commonly asked questions and capture lead information.

Single property websites. With a sleek design and tons of useful information, Academy’s single property websites provide the kind of homebuying experience buyers (and sellers) are looking for.

Custom creative. Our Marketing Team accommodates requests for custom materials to, for example, reach a niche market in your area or promote a product you know will appeal to your customers specifically—whatever your unique marketing situation. Our team will produce these materials as quickly as possible in compliance with brand and industry advertising guidelines.


Be heard: In-process communication

AMP. AMP is Academy’s full-feature marketing and client-relationship management system. It gives our teams access to hundreds of useful, compliance-approved marketing materials and campaigns that can be co-branded with partners and personalized to a customer’s situation, like first-time homebuyers, credit repair, or lead nurture. AMP fully syncs with Encompass so campaigns coordinate with key milestones in the home purchase or refinance process.

Milestone marketing: Our popular Milestone marketing videos are sent at specific touchpoints throughout the loan process to educate the homebuyer on what is involved with each particular step, from Documentation to Loan Completion.

Be remembered: Client retention

Post-close campaigns. Academy’s co-brandable client retention campaigns help you and your partners stay top of mind with your clients long after the “For Sale” sign in the front yard has been removed. Clients receive monthly newsletters and automated communication from you on birthdays, loan anniversaries, and major holidays.

Refinance campaigns. When the time is right, we generate campaigns to selected past clients to help ensure repeat business through refinances or next home purchases..

Productivity and Retention

One of the largest product portfolios in the industry

Unique loan solutions

Academy’s extensive product portfolio includes several unique loan solutions some of our competitors can’t offer. As a result, our teams can originate almost any loan in even the most challenging situations.

New loan programs launched monthly

Our Product Development Team turns Loan Officer and customer feedback into new products at every opportunity.

Productivity Guidlines

Learn about our 5P's





Academy Mortgage is continually searching for the brightest and most capable mortgage professionals to join our team. Whether you're looking to make a career move right now or are just interested in finding out a little bit about our company, we hope you will take the time to learn more about Academy.

This is an ever-changing industry, so knowing what your options are is always a positive move. Look to Academy to power your Potential.