Productivity

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Focused on Continuous Improvement

Academy is continually developing new tools, processes, and technology so you have every system you need to originate and close more loans.

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Productivity - Welcome to AMY

Productivity - Welcome to AMY

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Academy's 5 Ps: Productivity

State-of-the-art technology

When it comes to our technology platform, our tools are designed to streamline and speed-up the origination process, enhance the ease of doing business, and keep costs down.

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Academy’s My Mortgage platform is a web-based and mobile 1003 that enables you to originate from anywhere! From your smart phone, you can generate pre-approval letters, request documentation, upload mobile-signed disclosures, etc. Your customers can securely submit loan documentation and check their loan status at any time—all of which results in an improved mortgage experience.

AMY

AMY, which stands for Academy Mortgage for You, is Academy’s pre-approval bot. Utilizing the latest in AI technology, AMY navigates Encompass to determine pre-approval in just minutes and accelerates the app-toapproval timeframe by pulling credit, running DU and pricing through Optimal Blue, and more—all from your smart phone.

AMP

To further streamline the mortgage process, Academy offers LoanBeam for automated income extraction and calculation.

Encompass

Academy was named a 2016 Ellie Mae Hall of Fame Award Winner in the Best Implementation category for our quick and efficient transition to Encompass, our loan origination system (LOS). This platform is commonly used in the industry, which makes for an easy transition to our system.


Efficient business management tools

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Share best practices, ask questions, and collaborate with colleagues

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Monitor the credit and consumer behavior of prospective customers and past clients and receive alerts when consumers are indicating mortgage shopping behavior

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Single sign-on across all platforms—logging in couldn't be easier

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Connect to data in seconds—no more IHM or Excel spreadsheets; simply tap, touch, react

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Manage all expense reports, benefits selections, office equipment orders, and time-tracking—all in once place

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Find the top real estate agents in your market and key info about them


Boost your builder business

Academy has an exclusive license agreement with NoviHome, an innovative tool that helps your builders capture, engage, covert, and retain leads to close homes faster and more efficiently. Through its various apps, NoviHome provides builders with the ability to: house all their marketing materials in one easy-to-navigate app (floor plans, videos, virtual tours, etc.); engage homebuyers in choosing customizations; and stay connected to buyers from contract to contract. In turn, NoviHome presents you with a tremendous opportunity to open doors and establish partnerships with new builders.

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Take your clients from Academy-A to Keys with industry-leading marketing tools

Unique in the industry, Academy provides centralized marketing services to allow you to focus on what you do best—originating loans. We have an in-house Marketing Team at our Home Office that researches and identifies quarterly initiatives, which are turned into engaging campaigns that are executed on your behalf. Communication and training on these initiatives is led by regional Field Marketing Managers, who take charge of your specific local marketing needs to further remove this burden from your shoulders..

Academy’s marketing initiatives are organized around four objectives: Be known, be seen, be heard, be remembered.

Be known: Branding

Personalized Branch and Loan Officer websites. All Loan Officers at Academy have a mobile-friendly website customized with their bio, testimonials, contact information, links to social media profiles, and links to a library of useful articles and videos about the loan process. Our Loan Officer websites also include a direct link to our online application

Boost SEO. We provide behind-the-scenes local SEO services through 200+ directories to ensure that our teams’ websites are linking and appearing on key search engines when it comes to mortgages, loans, and all relevant keyword terms. We also effectively use AdWords and other tools to build awareness of Academy through retargeting campaigns.

Increased social media presence. Our Marketing Team continually generates new content and contests and offers training and tips to easily promote your business using Facebook, LinkedIn, Twitter, and Instagram.

Reputation management. Through targeted campaigns and surveys to gather online reviews, we help you firmly establish yourself as one of the top originators listed on Zillow and Google.

Be seen: Lead generation

MobilityRE. MobilityRE provides homebuyers with the most accurate data feed from the Multiple Listing Service while searching for homes on the go and allows for instant lead capture and tracking.

Single property websites. With a sleek design and tons of useful information, Academy’s single property websites provide the kind of homebuying experience buyers (and sellers) are looking for.

Custom creative. Our Marketing Team accommodates requests for custom materials to, for example, reach a niche market in your area or promote a product you know will appeal to your customers specifically—whatever your unique marketing situation. Our team will produce these materials as quickly as possible in compliance with brand and industry advertising guidelines.

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Be heard: In-process communication

AMP. AMP is Academy’s full-feature marketing and client-relationship management system. It gives our teams access to hundreds of useful, compliance-approved marketing materials and campaigns that can be co-branded with partners and customized to a customer’s needs, like first-time homebuyers, credit repair, or lead nurture. AMP fully syncs with Encompass so campaigns coordinate with key milestones in the home purchase or refinance process.

Milestone marketing: Our popular Milestone marketing videos are sent at specific milestones throughout the loan process to educate the homebuyer on what is involved with each particular step, from Documentation to Loan Completion.

Be remembered: Client retention

Post-close campaigns. Academy’s co-brandable client retention campaigns help you and your partners stay top of mind with your clients long after the “For Sale” sign in the front yard has been removed. Clients receive monthly newsletters and automated communication from you on birthdays, loan anniversaries, and major holidays.

Refinance campaigns. When the time is right, we will generate campaigns to selected past clients to help ensure you are their 1st CHOICE lender for a refinance.

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One of the largest product portfolios in the industry

Unique loan solutions

Academy’s extensive product portfolio includes several unique loan solutions some of our competitors can’t offer. As a result, our teams can originate almost any loan in even the most challenging situations.

New loan programs launched monthly

Our Product Development Team turns Loan Officer and customer feedback into new products at every opportunity.

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Learn about the other 5P's

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Academy Mortgage is continually searching for the brightest and most capable mortgage professionals to join our team. Whether you're looking to make a career move right now or are just interested in finding out a little bit about our company, we hope you will take the time to learn more about Academy.

This is an ever-changing industry, so knowing what your options are is always a positive move. Power Your Potential.