Do you already have a Google business profile? If yes, sign in. If no, make one for your business here. You can also use a personal account, but it’s usually better to keep things professional when marketing for and branding your business.
- Create your YouTube channel. You’ll need to name it with something that represents your business and is easy to search. [Your Name/Your Business Name] Real Estate or [Your Name |Your City} Real Estate are good examples.
- Brand and personalize your channel. You can do this by uploading your profile picture—ideally, your headshot or logo used on all other social platforms. Also, upload a channel banner, which could be as simple as a house, a view of your city, or a customized graphic showcasing your brand.
- Write the description for your channel. This could be the same blurb used on your website or Facebook or Instagram page; consistency is key. YouTube channel descriptions should be no less than 250 words. You can also look at other agents’ channel descriptions for reference (see below).
Add playlist categories to put on the finishing touch. You can start with several simple playlist titles, like Market Updates, Listing Tours, Testimonials, and FAQs, and then plan to add more as you build out your channel in the future. Here, both consistency and variety are key; use some of these basic categories and incorporate some of your own unique ideas, like real estate humor or tips on your areas of expertise.
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